Let’s Get It Wrapped: Squarespace Website Refresh

Where it started

When we first launched Let’s Get It Wrapped in 2021, the brief was simple: get the business online with a clean, attractive site that explained what Simon did and made it easy to get in touch. It did that job well. Over the five years since, the business has grown considerably. Simon now wraps for private clients and works with brands such as Elemis, Agent Provocateur, NIVEA, and FatFace, and his team wraps on-site at corporate events. The original site had started to undersell the business.

Outgrowing the original site

A growing business needs a website that keeps up. Simon was offering far more than the site showed, and visitors had no easy way to see the range or quality of the work. So this wasn’t a quick facelift. We went back to the structure, content, and look, and rebuilt the site around where the business is now and where Simon wants to take it next.

Far more to say, and room to say it

The refreshed site carries much more content than the original. Each part of the business now has space to explain itself properly: what’s included, who it’s for, and how it works. That gives customers the detail they need to book with confidence. It also gives Google far more to work with when people search for professional gift wrapping.

Service pages that do the selling

We set up dedicated service pages for each part of the business, from [private client wrapping and corporate gifting] to on-site event wrapping and Wrap & Despatch. Let’s Get It Wrapped works at the client’s place or its own, and the new structure makes that flexibility clear from the homepage onwards. Each service page answers the questions customers actually ask and ends with a clear route to enquire.

Case studies that show the craft

Gift wrapping is a visual business, and nothing sells it like the finished result. The new Our Work section showcases real projects for well-known brands and private clients alike. Potential customers can see the quality and attention to detail before they get in touch, and a row of recognizable client logos builds trust as soon as the homepage loads.

Smart filtering for easy browsing

With so much more content on the site, finding the right thing had to be effortless. We added smart filtering so visitors can sort the work by [service, occasion, or client type] and go straight to what’s relevant to them. A brand manager planning a corporate event and someone wrapping a single special gift can each find what they need in a couple of taps.

A stronger sense of style

The refresh brought a more luxurious, confident look that reflects the care that goes into every wrap. An elegant serif headline with gold italic accents, a refined gold-and-black palette, and generous white space give the site the polished finish Simon’s luxury clients expect from the service itself.

Ready for the Christmas rush

Timing mattered. Christmas is the busiest point of Simon’s year, so we planned the project to go live [in October / ahead of the season], complete with a festive homepage. The new service pages, case studies and filtering are all in place as demand peaks.

Growing together

It’s been a real pleasure watching Let’s Get It Wrapped grow since we first launched it in 2021. A refresh like this is one of my favorite kinds of projects: taking a site that served a business well at the start and turning it into one that properly reflects how far that business has come.

Has your business outgrown its website? I’d love to help you catch up.